Build relationships
Protect what matters
Serve when needed

DII Leadership

Jack Wurfl

Chairman of the Board

Jack Wurfl, is the founder and Chairman of the Board for DII. Jack has been in the insurance industry for well over 60 years and his life story is a testament to personal fortitude and strength of character. He instilled these characteristics into the firm he founded in 1969. Jack left post-World War II Germany as an orphan with his brother, landing first in New York, then traveled to Baltimore, Maryland where he started his family and business following time working with an insurance company, the US Army and a local insurance agency. He incorporated DII on December 6, 1969. It was founded on the idea of protecting what matters most to our clients. Jack believes in establishing relationships with his clients, partners and people using trust as the basis for all quality relationships. He has been providing meaningful advice to clients helping them to efficiently and effectively manage their risks to best safeguard those things that meant the most to them. Today, at DII, this is still our commitment to the clients we serve. While Jack has taken a step back from managing the overall daily operations of DII, he still comes to the office every day. He meets with the executive board quarterly and has a hand in all aspects of DII’s business operations. The company we are today reflects his values and belief on how to treat others with dignity and respect. When he is not in the office, he enjoys spending time with his 3 daughters, Lisa, Dana and Odette and his four grandchildren, Elle, Thomas, Gillian and Aidan. Jack also enjoys golf, boating and deep-sea fishing. He is a fan of the Orioles and Iron Birds.

Thomas Carroll

CEO & President

Thomas Carroll, President and CEO has served DII for 33 of its 50 years. Tom spearheaded a transition that positioned DII as a prominent, 90+ person firm with stellar national reputation. Tom drives the DII Mission: build strong relationships, help protect what matters, and serve when needed. Of DII’s strategic priorities, Tom is most passionate about the first: “We take care of our people.” Tom’s personal philosophy is that life is a learning journey, where the engaged mind is the wellspring of excellence. “There may be no greater crime than undeveloped potential” (Matthew 25:14-30). He bases his business philosophy on Jim Rohn, who said it best: “Don’t wish it were easier, wish you were better.”

Dana Carroll

Executive Vice President

Dana is a 1984 graduate of the University of Maryland earning her degree in political science. She joined DII in 1984 following her graduation. In her time at DII her responsibilities have included working with many of our most important clients in account management. Dana represents the second generation of family ownership and her responsibilities have grown with her leadership capabilities. She has successfully led the agency from a traditional paper driven environment into the digital age. In this area, she oversees our investments in automation geared to improving the experience enjoyed by our clients. For example, in 2020, she launched “DII – Mobile Insured” – our first mobile app facilitating the relationship with our clients through mobile technology. She successfully guided the agency with a tremendously capable team through a major software conversion. This followed her leadership in relocating the agency into our current home in Hunt Valley. Dana currently serves on the agency’s executive counsel and our leadership team, paying specific attention to our first and most important strategic priority – taking care of our people. Dana is married and has two children, Elle and Thomas. She enjoys exercise, hiking, skiing, boating, and spending time with her two dogs – Skylar & Stella

Salvatore DiPietro

Executive Vice President

Sal DiPietro began his career with DII in 1986 with the simple premise that helping people protect the things they cherish the most would ensure his long term success in the industry. Now, as Executive Vice President, he has been a part of many positive changes and growth within the agency, helping to make it the highly regarded insurance firm that it is today. Sal has earned the distinguished CPCU designation which demonstrates his professionalism and commitment to the insurance industry. He doesn’t just procure policies but proactively puts together well-rounded insurance programs using Risk Management techniques to help client’s lower their cost of risk. Sal genuinely enjoys the insurance industry because it allows him to meet new people and learn about their businesses and what makes them tick. “It is never a bad idea to visit a client,” is his motto, and a refreshing attitude. He enjoys the fact that insurance is not cookie cutter and welcomes the various challenges that come with the territory. He has served on several committees and boards soaking up as much knowledge as possible to best serve his clients. When he is not helping to make DII more successful and a great place to work, he is spending time with his family including three kids. Sal has a love for all things water related and prides himself as an acclaimed competitive sailor on Chesapeake Bay, which goes along with his mindset of taking challenges head-on.

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Diversified Insurance Industries
307 International Circle, Suite 610
Hunt Valley, Maryland 21030